Screen grab from 'Produce Paradise' video.
A&P, the financially trouble supermarket chain, has stepped in a public relations cowflop over the unorthodox role of their veggies in a YouTube flick.
The venerable grocery chain is suing brothers Mark and Matthew D'Avella, who filmed a 4-minute parody of gangsta rap titled Produce Paradise.
The brothers worked at the Califon store, where they also produced the video. But no longer, they were fired August 23rd.
Watch the video here, read the Courier story here, and check out the brothers' blog here.
A&P: Don't get sore, get a grip.
- Courier: "A&P files $1M lawsuit against Hunterdon brothers"
- The D'Avellas Blog: "FakeLaugh"
- YouTube: "Produce Paradise"
-- Dan Damon
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